Client: Nourish You
Packaging Design | Identity | Positioning
In a nutshell
To design packaging for a premium nut mix product that appeals to college-going and Gen Z audiences, and is easy to carry in a small backpack or handbag.
Expensive stuff is challenging to sell
Our task is to design packaging for Nourish You's premium nut mix snack product. This product presents some challenges, as it is perceived as being overpriced due to the high cost of its main ingredient, nuts. Nourish You wants to position this nut mix as a desirable alternative to unhealthy snacks for an affluent target audience.