Client: Nourish You
Packaging Design | Identity | Positioning
In a nutshell
Standout in a crowded marketplace with big brands hanging on the face with big budgets. Create a unique identity for Nourish You Breakfast products.
High competition & growing tough market
As pioneers of superfoods in India, Nourish has been highly recommended on Amazon for products such as quinoa. However, in 2018, the breakfast segment saw rapid growth and increasing competition, with other companies introducing innovative millet-based value-added products like muesli. Nourish You launched their own muesli with unremarkable packaging, causing them to fall out of favor with Gen Z and millennials. In order to remain relevant, it is essential that Nourish You establish a unique identity for their brand.