Client: Healthy Basics
Packaging Design | Identity | Positioning
In a nutshell
Design premium packaging on economical material without sacrificing the image.
Tough being great yet economical
Kilaru Naturals, in collaboration with Nutrivative Foods, seeks to introduce a new brand, Healthy Basics, offering premium superfoods at more economical prices in India. However, the market is already saturated with both premium and budget options. To differentiate its products and maintain a premium feel, the company faces the challenge of finding a cost-effective solution for packaging that does not sacrifice quality. Team A&H suggested using sticker-based packaging as a potential solution, but it remains to be seen if this approach can effectively convey the desired premium image.