Client: My Gym Singapore
Performance Marketing | Google ads | Facebook ads
In a nutshell
A 30-day Integrated Campaign Management on the occasion of the Singapore National Day campaign led to an increase in 55% of enrollment to one of Singapore's finest enrichment centers - My Gym
Leverage the National Day Celebration
After the COVID lockdown was lifted in Singapore, the enrichment education industry saw an increase in competition as some competitors began offering lower prices. My Gym, which is located in premium locations in Singapore and primarily targets high-income parents, must price their classes higher than the local competition. The client hopes to increase sign-ups by utilizing Singapore National Day, but this time of year usually sees a high amount of ad spending from various industry brands.