Client: 17 Degrees North Club
Performance Marketing | LinkedIn ads
In a nutshell
We leveraged LinkedIn’s real, member-generated demographic data, including job title, company, industry, seniority, and more, to reach the right audience to drive membership sales for the most premium member-only clubs in Hyderabad, India
Relevant sales qualified leads for the premium club
The 17 Degrees North Club is an exclusive members-only club located in Hyderabad, India. The marketing team attempted to use both Facebook and Instagram to reach their desired target audience, but they were unable to generate leads from these platforms due to the limited demographic data they offer. In order to effectively market to the premium target audience of entrepreneurs, business owners, and CXOs, it is important to have detailed targeting information.