Client: My Gym Singapore
CRM | Marketing Automation | Lead Nurturing | eMail marketing
In a nutshell
Nurture leads through personalized content at the appropriate stage in the sales process using marketing automation software such as LeadSquared. This can help to build trust and establish a stronger connection with potential customers, leading to a higher likelihood of conversion.
Lead leakage and low conversions
My Gym Singapore has been a leading provider in the children's enrichment sector since its establishment in Singapore. While the company has been successfully generating leads through social media and offline marketing efforts, the conversion rate has remained relatively low. The My Gym marketing team has been using mass emailing with regular bulk-sending software, which has led to a lower open and click rate. This may be contributing to the low conversion rate.