Client: Aparna Venster
Performance Marketing | Google ads | Facebook ads
In a nutshell
A six-month lead generation and branding campaign led to a rise in brand recall and a doubling of the monthly number of high-quality leads. The cost per lead also decreased, and the company was able to maintain a strong market presence.
Low lead quality and high cost per lead
Aparna Venster, a well-known brand in the uPVC Windows & Doors industry, struggled to reach their desired target audience of architects, builders, and individuals building new homes. The leads they did generate were not relevant, and they had an average cost per lead of INR 220 on Google and INR 435 on Facebook. In addition, their sales team was unstable and unable to effectively follow up on inquiries. There was also a lack of alignment between CRM and ERP data, which made it difficult to track the number of sales that resulted from digital efforts. Lastly, the high cost of their high-quality uPVC products may have contributed to lower conversion rates.