Brand Identity | Logo Design | Stationary
In a nutshell
Design brand identity for APARNA-CRAFT - a partnership between two industry leaders: Aparna Group, a renowned construction and building materials company based in India, and Craft Holdings, a global leader in façade and exterior design engineering based in Hong Kong. The collaboration aims to bring top-quality façades and exteriors to the Indian shores.
Create a new identity by retaining the identity of the two leaders
Aparna Enterprises is a highly respected brand in the building materials industry. Its blue square logo has become a symbol of reliability. The same is true for Craft's logo, which was originally designed by its founder, Craft. Both brands wish to retain their original identities so that they are immediately recognizable in the market.