Client: Abrakadoodle Singapore
Brand Identity | Logo Design | Positioning
In a nutshell
We repositioned Abrakadoodle Singapore from being viewed as just an art school to an enrichment experience that can aid in helping children develop cognitive, fine, and gross motor skills.
Art is perceived as a hobby element - change it
Abrakadoodle has been established in 2008 in Singapore, but over the years it has refined its messaging to specifically focus on the benefits of enrolling children in its program, such as improving their artistic skills and keeping them engaged. This messaging was successful in the beginning, but as the competition entered the market, the brand needed to broaden its appeal to appeal to more audiences. The primary task was to reframe the conversation from talking about art to talking from the heart.