Client: Web Synergies - Singapore

UX/UI | Design | Positioning | Corporate Communications

In a nutshell

To design a website that effectively represents Web Synergies as a rapidly growing IT company in Southeast Asia that attracts top talent from around the world.

Represent values and vision

Web Synergies Singapore as an IT company represents growth and global expansion. They hire amazing talent throughout the year and attract global clients. But their growth mindset and global ambitions are not represented on their website. The client was looking for a more modern website that can put them on the map.

The website for any company is the first touch point that truly represents their outlook

A good user experience design is critical when the site map is very complex

yet elegant

It is important to recognize that sometimes, a simple user experience design is most effective. When a website has multiple pages and serves different target segments, it can be difficult to balance the design for everyone. In these cases, it becomes crucial to focus on conveying the right story about the brand. This might involve prioritizing certain elements of the design or tailoring the messaging to specific audience groups.

We recommended the following:

  • Highlighting the company's impressive growth and success in the IT industry. This could be done through statistics, case studies, and testimonials from satisfied clients.
  • Featuring the diverse and skilled team of professionals at Web Synergies, with information on their expertise and accomplishments.
  • Showcasing the company's global reach and appeal to top talent by highlighting the international scope of its projects and clients.
  • Creating a visually appealing and easy-to-navigate website that reflects the innovative and forward-thinking nature of the company.
  • Using clear, concise language to convey the company's mission and values.
  • Providing information on career opportunities and the benefits of working at Web Synergies to attract top talent.

A new era of Digital Transformation

An elegant front-end design can bring a youthful, modern vibe that not only attracts top talent from around the world but also conveys to the world that the company is on a path to success. The use of visually captivating banners, elegant fonts, and simple site architecture can contribute to a website that is highly appreciated by the client. Such a design can effectively convey the company's vision and mission while engaging visitors and encouraging them to explore further

The impact is felt

Web Synergies signed an equity partnership with one of the top Japanese Industrial - Yokogawa

The company hiring doubled in less than 12 months, attracting some of the best talents in India, Vietnam, the USA, and Singapore.

The average time spent on the website went up by 80%

"We found that our old website did not accurately represent who we are as a company. We felt that it did not fully showcase our capabilities and strengths. We recognized that a strong UX/UI design, combined with a visually appealing front-end design, is essential for standing out and attracting both talent and clients. To address these issues, we set three objectives for Arin Human: to create a simple and elegant website, to make it user-friendly and lightweight, and to cater to two different audience segments (clients and new hires). We are grateful for the efforts and dedication of AH in meeting these objectives.. "

Prabhu Kumar Gade Chief Sales & Marketing Officer, Executive Vice President