Client: Aparna Venster
SEO | Lead generation
In a nutshell
Bringing the most searched keyword “uPVC Windows” to the top of search engine rankings in a rising SEO competitive environment
A tough battle with hyper-competition
Aparna Venster has tasked us with the challenge of improving their search engine ranking in a highly competitive environment. One major limitation for the company is that they only retail in South India. With few or no physical stores, it is difficult to compete with Google's algorithm. When Aparna was founded in 2008, they were one of the first made-in-India uPVC manufacturers. However, over the past decade, the number of uPVC window manufacturers in India has grown to approximately 58. The market is largely driven by local searches for "uPVC suppliers near me." All of these manufacturers are working to improve their website's ranking, and there is also competition from eCommerce websites, which have been given preference by Google's algorithm despite offering a poor user experience for buying uPVC windows or doors..