Engage with us to know how we apply design thinking to everything we do – Optimizing a search campaign, branding, architecting marketing technology, designing UX and CX and whatever.Engage with us
“81% of marketers admit customer engagement is the top priority, yet only 28% have a plan for the way forward.”
Customer engagement is a vital part of every conversation across an enterprise. It involves everything and every action the customer encounters when interacting with your product or service.
This is why bringing Design Thinking to a marketing exercise will help transform the outcome in a way you may not have imagined before.
Humans naturally develop patterns of thinking modeled on repetitive activities and commonly accessed knowledge. These assist us in quickly applying the same actions and knowledge in similar or familiar situations, but they also have the potential to prevent us from quickly and easily accessing or developing new ways of seeing, understanding and solving problems.
Which is why having a Design Mindset becomes an extremely useful skillset in tackling situations when problems are ill-defined or unknown – which is most of the time.
Intensely curious, unbiased and iterative, a Design Mindset is a questioning mind. It questions the problems; questions the assumptions; and questions the implications. The aim is to re-frame any situation in human-centric terms.
The phases involve:
- Empathise – with the end users
- Define – your users’ needs, their problem, and your insights
- Ideate – by challenging assumptions and creating ideas for innovative solutions
- Prototype – to start creating solutions
- Thoroughly test – solutions
What’s special about the Design Mindset is that designers’ work processes help systematically extract, teach, learn, and apply these human-centered techniques to solve problems in a creative and innovative way – in our designs, in our businesses, and sometimes even in our lives.
Applied Design Thinking in marketing spans from designing a simple PPC campaign to deigning a complex sales workflow.