Client: Chilli India

Performance | Engagement | SEO

In a nutshell

We facilitated Chilli India, a legacy restaurant in Melbourne, to build an online presence and cultivate customer engagement to attract a fresh wave of local diners.

The Search for Digital Spice

Chilli India is a beloved Indian restaurant in Melbourne, a hub for foodies and lovers of authentic desi food. However, even with 15 years of impeccable legacy in the F&B industry in Melbourne, Chilli India faced challenges to dedicate time to effective marketing efforts. They sought to increase online visibility and attract new customers, particularly focusing on local search.

Our team partnered with Chilli India to implement a comprehensive digital marketing strategy.

According to BCG, Companies with strong digital marketing capabilities achieve 2.5 times higher customer retention rates than those with weaker capabilities.

How A*H turned up the heat on Chilli India's digital presence

This is how we employed different marketing channels and strategies to amplify Chilli India's digital brand visibility:

Focus on Local SEO

  • Google My Business Store Optimization.
  • April to December 2023: Elevating Chilli India's profile saw a 12.1% spike in interactions and an impressive 82.7% surge in views.
  • Enhanced visibility led to a 17.6% rise in directions requests, 45.3% more website clicks, a 6.9% uptick in calls, and increased new message inquiries.

Smooth Website Revamp

  • Search-friendly website redevelopment focused on user-friendliness.
  • Simplified reservation process and menu access.
  • SEO-optimized design for a seamless user experience and improved search engine rankings.

Strategic Performance Marketing

  • Google Ads Impact:
    Targeted campaigns for high purchase intent users seeking restaurants online. Appeared in local searches, utilizing chosen keywords and audiences.
  • Meta Ads Impact:
    Crafted campaigns showcasing Chilli India's offers and branches. Achieved 33,188 clicks in ten months at an average cost of $0.36 per click.

Igniting Sizzling Results!

  • 24% increase in business profile interactions and views.
  • 5,768 conversions (website visits, online orders, bookings) in 10 months at an average cost of A$1.53 per conversion.
  • Increased online orders and table bookings through website improvements and PPC campaigns.

"Since partnering with AH, we've seen a significant increase in orders and our online presence. I'm particularly impressed by their strategic approach and their responsiveness in addressing our needs."

Uday AlapatiPartner, Chilli India

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