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Arin & Human Arin & Human


Big Data is crucial for a business to understand how to build customer relationships. A brand marketing strategy infused with data analytics provides marketers a wider range of insights in developing better product engagement and customer response. Data Analytics is not just for companies with deep pockets. Every business, big and small can use data […]

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Taking Personalization A Notch Higher With Machine Learning

So far Marketing Automation was the standard practice to personalize marketing message. Sending right message to the right customer at the right time and channel. But, CMOs and Digital Marketing Executives who are already using marketing automation wonder if this kind of personalization is actually working? In B2B segments, pre-defined personas work to an extent. But as […]

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